French boutique Wiséam has become WiseAM.
The asset manager established in 2012 said this change reflects and bolsters the company’s fundamentals, innovation and better servicing clients.
WiseAM manages private mandates and runs two funds of funds, Andante and Apprecio, that fully rely on open-architecture.
The boutique chaired and co-founded by François Jubin notes that the area of private management is moving rapidly and becomes ever more professional as regulation is being strengthened and the macro economic environment is changing.
Commenting the digitalisation of the industry, and in particular the emergence of robo-advisers, WiseAM said the use of emerging technologies shall enable investors to better manage their assets and not make them believe robots would do better than them.
It is understood WiseAM will strengthen its offering through the launch of new funds and the implementation of new approaches this year.
The firm is set to launch a property fund Wise Immo, a fund of fund eligible for French share saving plans (PEA) overand focused on risk management WisePEA, a defensive FoF focused on cash management NewAndante.
Also WiseAM will bolster its mandate management offering through Luxemburger and French insurance life contracts while a range of structured products mandates will be launched.
WiseAM manages over €200m in assets, most of them coming from French IFAs (CGPIs), family offices and private bankers.
The firm has set a target of €500m of AUM with the launch of its new funds.