Natixis Asset Management, an affiliate of Paris-headquartered group Natixis Investment Managers, will be renamed as Ostrum Asset Management, effective 3 April 2018.
The rebrand is part of Natixis’ strategic plan, “New Dimension”. Ostrum Asset Management will focus on fixed income, equity and insurance expertises.
Ostrum, meaning “purple colored” in Latin, refers to the company’s European origins and relates the manager to its parent companies Natixis and Groupe BPCE.
Ostrum AM had €324.5bn of assets under management as of end December 2017. The firm intends to continue rolling out alternative solutions, such as CLOs and private debt on real assets, while strengthening its equity expertise, including thematic, small & mid cap and emerging funds.
The company will also continue to support insurer clients via its tailored multi-asset solutions range. Ostrum Asset Management will rely on Natixis Investment Managers global distribution platform, as well as the Groupe BPCE retail banking networks, to drive its growth.
The governance of Ostrum AM, as from 3 April 2018, will be structured as followed:
- Matthieu Duncan, chief executive officer;
- Valérie Derambure, deputy CEO, head of Finance & Operations;
- Ibrahima Kobar, deputy CEO, chief investment officer;
- Jean-Christophe Morandeau, head of Legal, Compliance & Risks;
- Lientu Lieu, head of Business Strategy;
- Sylvie Soulère-Guidat, head of Human Resources
Commenting on the rebranding, Jean Raby, CEO of Natixis Investment Managers, said: “Ostrum Asset Management is our largest affiliate, and its distinct brand name re-affirms its key role in Natixis Investment Managers’ multi-affiliate structure. Ostrum Asset Management’s leading active investment solutions are an integral part of our Active Thinking approach, helping clients to build portfolios to meet their long-term goals.”