Norwegian retail investors put NOK3.5bn (€378m) into funds through March, the highest net monthly inflow recorded since May 2011, the Norwegian Fund and Asset Management Association (VFF) said.
The majority of the new savings were put into different fixed income funds, accounting for some NOK2.7bn, with NOK370m put into equity funds, and NOK450m into balanced funds.
Year-to-date, Norwegian retail investors have put a net NOK5.4bn (€584m) into all three categories of funds, taking total assets to some NOK205bn (€22bn).
In the area of institutional investments, some NOK3.3bn in net redemptions hit fixed income funds, although positive net inflows went to equity and balanced funds, totalling NOK1.1bn, the Association reports.
Taken together across retail and institutional flows, the industry saw NOK2.8bn in net inflows, taking total assets in the local securities funds market to some NOK1,040bn (€112bn). Total net investments into funds through the first three months of 2017 reached NOK28.8bn (€3.1bn), with total assets increasing by 6%.
Turn on TV news market reports, flick to the financial commentary in the business pages, and more often than not those holding forth their views of the sector will be male.