Zurich-based private banking group Falcon has unveiled its new strategic repositioning that came with a new brand appearance “to reflect its agility and power of innovation”.
The firm, which has launched bitcoin trading services and faced executive departures in recent weeks ahead of its repositioning, has launched the Falcon Pulse platform established in partnership with fintech Move Digital.
The platform seeks to enhance all digital client touchpoints. It will include, among others, an algo trader that dynamically rebalances a portfolio’s asset allocation on a daily basis to optimise performance as well as an idea generating tool screening all market information.
It is understood the launch of a new e-banking and mobile banking app will follow as a complement of Falcon Pulse.
Martin Keller, CEO Falcon Private Bank, commented : “First, we want to best leverage the skills and experience of our employees in combination with the latest digital intelligence. Second, we build on the strengths of our DNA as an agile and performance oriented boutique. Ultimately, our new strategy is a solid basis for our future.”