However, Cauvin admits it is difficult to ascertain the demands of the gay community. “It is not easy to identify which firms have a clear offer
dedicated to the gay community and in which products it is interested. This scope is really hard to define.”
“Our independent financial adviser gives us insights into the lifestyle of the gay community. We know that homosexuals have globally a higher standard of living
than other people – they love to travel, buy the latest tech devices as well as luxury goods, and take care of themselves.”
Assets invested in the Rainbow fund currently amount to €3.4m, “coming from both homosexual and heterosexual retail investors.”
“We are targeting €4m in assets by the end of 2015,” says Cauvin.
Turgot AM expects €4m in assets by the end of 2015 and seeks to provide the fund for employee savings plans. The Rainbow Fund soon will be commercialised in United Kingdom, Spain, Switzerland and Benelux, through agreements with IFAs.