Italy’s Banca Generali, part of the largest asset management group in Italy per AUM, posted €333m total net inflows in December.
€206m of the total were gathered by the Banca Generali network of advisers (€2,977m for the 12 months), while €127m came from Banca Generali Private Banking (€1,047m for the 12 months).
Overall, the bank’s net inflows went up by 78% compared to 2013 and 150% compared to the past two years.
The result was primarily achieved by the bank’s advisory services, Banca Generali also said.
Including the Credit Suisse private banking operations acquired at the end of October, net new money for 2014 totalled €6 billion, up 20% compared to year-end 2013.
Banca Generali’s focus on quality and innovation has led to the success of the multi-line policy BG Stile Libero, which combines insurance segregated accounts and the flexibility to invest in multi-manager funds of top international asset managers.
In just ten months since its launch, BG Stile Libero gathered €2.2bn net inflows (€339m in December).
A good performance was also shown by LOB I insurance products, which combine capital protection and competitive returns. Net inflows in December were €22m (€1,378m for the 12 months).