Swedish fund investors are increasingly opting to put their money into sustainable funds, particularly female investors, according to data published by the Swedish Investment Fund Association.
And according to the investors surveyed, the key reason for investing in sustainable funds is to avoid certain types of companies or industries.
The results were obtained from Swedes selecting funds either within the country's pension system, or for their private savings.
The gender skew is apparent: some 42% of women surveyed said they had invested in a sustainable fund, versus 25% of men - however, there has been an increase in both customer segments, as last year the respective figures were 29% for women and 20% for men. This year some 33% overall said they were invested in a sustainable fund.
Men are far more likely to know that they are not invested in such a fund, the data further suggests: some 62% said they did not. More women were uncertain: some 29% said they 'do not know' if they are invested in such a fund.
Gustav Sjöholm, savings economist at the Association, said: "The interest in investing in sustainable funds has increased, more for women than for men. Of note is that the gender differences are increasing and that this year there are more men answering 'no' compared to last year."
On the question as to what is the primary reason why investors select a sustainable fund, about half, 49% of respondents said it was because they wish to avoid investing in a certain type of company or industry. This has gained some 5% since last year.
More men than women said the primary reason for such investments were because they believed they would have a positive effect and provide higher return. However, across both men and women the share of those who believe a sustainable fund can give higher return has fallen by some 6% to 10%.
|What is the primary reason you selected a sustainable fund? (2018)||Total||Men||Women|
I believe it will give higher return
|10% (16%)||15% (23%)||7% (10%)|
I believe my investment will have a positive impact on the environment, working conditions, human rights, etc
|38% (35%)||43% (38%)||35% (33%)|
|I don't want to invest money into a certain type of copmany/sector/industry that I feel is 'unethical'||49% (44%)||40% (33%)||55% (53%)|
|Other||1% (1%)||2% (2%)||1% (-)|
|Don't know||2% (4%)||1% (5%)||2% (3%)|
Sjöholm added: "This year there are more selecting a sustainable fund either to avoid or to actively choose certain companies and industries. There are however fewer who believe that sustainability effects return positively. If that is right or not is too early to tell, but in line with society developing increasingly toward sustainability it is not unreasonable to believe that sustainability and good return can go hand in hand."