Geneva-based manager Edmond de Rothschild (EdR) has appointed Michel Longhini as head private banking and member of the group´s executive committee.
EdR´s new private banking head will be responsible for overseeing the firm´s private banking operations in Switzerland, Belgium, France, Israel, Italy, Luxembourg, Monaco, Portugal, Spain, and the UK.
He will also be in charge of accelerating commercial growth by continuing to develop the range of innovative products and solutions, the firm said in a statement.
Longhini joins EdR from Swiss rival Union Bancaire Privée (UBP), where he was chief executive officer for private banking for the past eight years. His departure from UBP was announced last week.
He previously worked at BNP Paribas, first as CEO of private banking for Asia and later as CEO of the international wealth management unit. Starting his career at the French group in 1988, he also held the posts of chief of investments and member of the firm´s executive committee.
Ariane de Rothschild, chair of the board of directors at EdR (Suisse), said: "As shareholders, we are always committed to supporting the growth of our business, thereby demonstrating our faith in the success of our teams and our group. Michel Longhini's appointment illustrates the power of our brand and the relevance of our strategy."