UK fintech Ebury, specialised in international payments and currency exchange, has appointed Luis Azofra as general director of the firm's business in Spain.
Azofra joins Ebury from BBVA where he has held various senior positions across Europe and globally over the past 12 years, including head of sales for global markets in the UK, European head of Sales of Equity Derivatives in Madrid and global head of FX Sales at the Spanish bank in London until 2016.
Prior to this, he worked for the global markets departments of some international banks including Chase Manhattan and ABN Amro.
At his new role, he will be succeeding Duarte Líbano Monteiro who, after five years heading Ebury's business operations in Spain, moves to lead the fintech's unit in Portugal. Líbano will be responsible for boosting Ebury's business within the country and across other Portuguese-speaking markets.
As managing director of the fintech in Spain, Azofra will be taking on the challenge of maintaining the firm's business expansion in the Spanish SMEs' space with export and import activities while increasing its operations within the mid-caps sector.
The appointment is in line with Ebury's business development plans. Proof of this is the agreement the firm signed with the Spanish bank Unicaja last month. The deal enabled Unicaja to offer international payments and cash management services to its 400,000 SME customers and 3 million retail customers through Ebury's global transaction banking platform.