The founder of research firm Murano has launched a new services called Pueblo, which is a diary scheduling tool for professional investors and managers to better manage requests for meetings, information and other actitivities.
Ole Rollag launched the platform as a solution to the increasing amount of emails and phone calls that professional investors receive, often from unknown sources, requesting meetings.
The platform enables investors to determing who they may most wish to meet, including new and unknown managers, and in which cities.
A three step process guides both investors and managers as users.
- Managers post their schedule on the portal. They can also post things like fact sheets, presentation materials, etc if they are so inclined.
- Investors enter into the site their hard requirements, such as strategies they are reviewing, track records, liquidity and AUM requirements, legal structures they can allocate to, etc.
- Investors will then be notified via a simple email (at a desired frequency) of who is coming to town. Should the investor wish to get in touch, they can either click a link inviting the managers to get in touch, or they can click a link that opens up a scheduler and arrange a time on the spot.
The premise of the free-to-use tool is that it leaves control over interaction in the hands of investors, who can select the managers they wish to connect with.
Managers can upload their own information to the platform, but must meet certain criteria to be accepted. The information is then curated, depending on needs set out by investors, and based on factors such as asset class focus, fund size, structure and other critiera. The platform is intended for use across the industry, including long only and hedge funds, private equity and debt, property and infrastructure funds.
Rollag said: "his was such a simple and effective idea that we thought, why not? This is a relationship business and meeting with managers is an essential part of the discovery process. If we could find a way to consolidate this daunting process for both parties, it would improve industry efficiency."
Registration for investors is claimed to take some 10 minutes, while for managers it averages 20 minutes. Applicants are vetted before being given access, while the platform uses two-factor authentication for its passwords.
The services is set to be offered for free until it reaches a certain scale, when it is set to become a subscription services paid for by managers.
Furhter information is available at www.mypueblo.com.