AXA IM hires head of France

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AXA IM has appointed Florence Dard (pictured) as head of France with responsibility for sales, marketing and client services. She will also become a member of AXA IM’s Executive Committee.

Based in Paris, Dard will report to Christophe Coquema, global head of Client Group.

Dard will lead the French sales, marketing and client services teams and also contribute to the strategic development of AXA IM across all client segments in France (institutional investors, companies, distributors, independent financial advisors and AXA France’s unit linked business).

Dard joins from Edmond de Rothschild AM where she held several senior positions between 2010 and 2015 such as head of European Institutional Sales and Sovereign Wealth Funds and head of French Institutional Sales.

Formerly, she spent 16 years with the AXA family, including 10 years at AXA IM where she was insurance relationship manager, head of Corporate Sales for pension and saving schemes and institutional sales manager.

Coquema said: “France is a hugely important market for us and with her breadth of sales and industry experience, we are confident that Florence is the right person to lead our efforts to not only maintain, but also grow our market share in France.”

Dard commented: “I am delighted to join AXA IM to continue our development in France by providing our customers with a tailor made service and innovative investment solutions with high added value.”

Adrien Paredes-Vanheule
Adrien Paredes-Vanheule is deputy editor and French-Speaking Europe Correspondent for InvestmentEurope, covering France, Belgium, Geneva and Monaco. Prior to joining InvestmentEurope, he spent almost five years writing for various publications in Monaco, primarily as a criminal and financial court reporter. Before that, he worked for newspapers and radio stations in France, in particular in Lyon.

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